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Facebook approved harmful ads targeting teens in TTP experiment

The Tech Transparency Project (TTP) submitted six test ads to Facebook promoting pill parties, anorexia, alcohol, smoking, gambling, and dating services, targeting users aged 13-17. Facebook approved all ads within hours, despite its policies prohibiting such content. The ads never ran as TTP did not allow them to be published. Facebook stated it has measures in place to review ads.

Organisation involved
Facebook
Product, system or model
Facebook Ads
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This incident was imported from techtransparencyproject.org. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.