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The Irish Times deceived by AI-generated fake opinion column

The Irish Times published an opinion column on May 11, 2023, that was later found to be a hoax. The article, titled 'Irish women’s obsession with fake tan is problematic', and its accompanying byline photo were likely produced using generative AI technology. The person who submitted the column pretended to be a young immigrant woman but was not who they claimed. The newspaper removed the article within 24 hours and initiated a review of its pre-publication procedures.

Date it happened
2023-05-11
Organisation involved
The Irish Times
Where this came from
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Attribution

This incident was imported from irishtimes.com. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.