Model Kanchan Nagar sends legal notice over deepfake ad by Yatra Online
Kanchan Nagar, a professional model, issued a legal notice to the Advertising Standards Council of India (ASCI) after Yatra Online Limited allegedly used an AI-generated deepfake image of her face in an advertisement without her consent. The advertisement, published in a national daily, bore a striking resemblance to Nagar's image. Nagar called for regulatory intervention to address the misuse of deepfake technology in advertising.
- Organisation involved
- Yatra Online Limited
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