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Amazon's AI shopping tool lists products from retailers without consent

Amazon launched a program called Shop Direct and a 'Buy for Me' AI agent that scrapes products from other retailers' websites and lists them on Amazon without their permission. Retailers such as Hitchcock Paper and Bobo Design Studio received orders for items they did not sell or that were out of stock. Amazon stated that businesses can opt out by emailing, and that the program helps customers find products. Some retailers have accused Amazon of exploiting their businesses.

Date it happened
2025-12-01
Organisation involved
Amazon
Product, system or model
Shop Direct / Buy for Me
Where this came from
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Attribution

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