Senators question privacy of facial recognition tablets in Uber and Lyft vehicles
U.S. Senators Amy Klobuchar and Richard Blumenthal sent a letter to Uber and Lyft demanding information about interactive tablets installed in vehicles that use facial recognition to target ads. The tablets, provided by company Alfi, use AI to identify passengers' race, gender, and approximate age to serve personalized content. The senators expressed concerns about data collection and privacy, while Alfi claims its automation respects privacy without tracking identifiable information. No specific harm has been reported, but the senators are seeking answers about how the technology is used.
- Organisation involved
- Uber and Lyft
- Product, system or model
- Alfi interactive tablets with facial recognition AI
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