Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent
Spokane-area appliance retailer Fred's Appliance and production company Victory Media allegedly used AI-assisted editing to alter the voice of Amber George, the longtime spokeswoman for Fred's Appliance, in advertisements assembled from earlier footage. George said the ads were created without her knowledge or consent. The companies acknowledged the voice edits but said they believed her contract authorized them and denied using AI to alter her image.
- Date it happened
- 2026-02-16
- Organisation involved
- Fred's Appliance, Victory Media, Deepfake creators, Advertisers, Media production companies
- Product, system or model
- Deepfake technology, Voice cloning technology, Synthetic audio generation technology, Synthetic video generation technology, Synthetic media generation technology
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