ViaQuatro's facial recognition system in São Paulo metro challenged in court
In April 2018, ViaQuatro installed the Digital Interactive Doors System, developed by AdMobilize, on the São Paulo metro's yellow line. The system used cameras to detect passengers' faces and claimed to infer their emotion, age, and gender in order to target advertisements. The Brazilian Institute of Consumer Protection (IDEC) filed a public civil action alleging that the system violated consumer and data protection laws by processing biometric data without consent and making pseudoscientific and discriminatory inferences. A judge ordered the cameras removed in August 2018, and the case is pending a final ruling.
- Date it happened
- 2018-04-01
- Organisation involved
- ViaQuatro
- Product, system or model
- Digital Interactive Doors System (DID system)
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