Purported Deepfake of Ashley James Reportedly Used to Promote Weight Loss Pills
An online ad reportedly used a purported AI-generated version of Ashley James, a British broadcaster and former reality television personality, to market weight loss pills through a false celebrity endorsement. James said the video copied her face and voice without consent and described the ad as both a violation of her identity and a misleading sales tactic directed at the public.
- Date it happened
- 2026-03-14
- Organisation involved
- Unknown advertisers, Scammers
- Product, system or model
- Deepfake technology, Synthetic audio generation technology
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