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Tow Center finds ChatGPT Search misattributes publisher content

The Tow Center for Digital Journalism tested ChatGPT Search with 200 block quotes from 20 publishers and found 153 partially or fully incorrect citations. The chatbot often conjured responses when it could not access content, sometimes citing plagiarized or syndicated versions. OpenAI responded that the study was atypical and that it supports publishers with clear links and attribution.

Date it happened
2024-11-27
Organisation involved
OpenAI
Product, system or model
ChatGPT Search
Where this came from
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Attribution

This incident was imported from cjr.org. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.