Coca-Cola faces backlash over AI-generated Christmas ad
Coca-Cola released an AI-generated Christmas advertisement intended to evoke its classic 1995 'Holidays Are Coming' commercial. The ad, created by three AI studios using generative AI models, drew criticism from consumers and artists who called it 'soulless' and argued it replaced human creativity. A Coca-Cola spokesperson defended the ad as a collaboration between human storytellers and generative AI, and said the company will continue exploring AI in marketing.
- Date it happened
- 2024-11-18
- Organisation involved
- Coca-Cola
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