Activision Blizzard uses generative AI, lays off artists
Activision Blizzard, the video game publisher behind Call of Duty, used generative AI tools like Midjourney and Stable Diffusion for concept art and marketing. In late January 2024, Microsoft laid off 1,900 Activision Blizzard and Xbox employees, including many 2D artists. Employees allege that remaining concept artists were forced to use AI, and that AI-generated cosmetics were sold in the game store. The company did not comment.
- Date it happened
- 2024-01-30
- Organisation involved
- Activision Blizzard
- Product, system or model
- Midjourney, Stable Diffusion, GPT-3.5
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