MIT Technology Review reported on 12 May 2025 that Track, an AI model built by Veritone, identifies people in video by attributes such as body size, gender, hair color and style, clothing and accessories, and is used by about 400 customers, including US police departments and universities; US attorneys at the Department of Justice began using it for criminal investigations in August 2024. Veritone's chief executive said Track allows tracking where facial recognition isn't legally allowed. The ACLU warned that it raises many of the same privacy concerns as facial recognition and introduces new ones. No harmed person is named: these are reported concerns, not an established harm.