Uber and Lyft pricing algorithms charge more in non-white areas
A study of over 100 million rides in Chicago between November 2018 and December 2019 found that Uber and Lyft's pricing algorithms charged higher fares per mile for trips to or from neighbourhoods with higher proportions of non-white residents. The researchers analysed trip data against census demographics and found no statistical link to higher demand in those areas. Both companies acknowledged the study and said they would review the findings, but no changes have been reported.
- Date it happened
- 2018-11-01
- Organisation involved
- Uber
- Product, system or model
- Uber pricing algorithm
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