WF-J2NGKY
Brand Safety Tech Firms Falsely Claimed Use of AI, Blocking Ads Using Simple Keyword Lists
Brand safety tech firms falsely claimed use of AI, blocking ads using simple keyword lists.
- Date it happened
- 2020-12-06
- Organisation involved
- brand safety tech firms
- Product, system or model
- Content classification system that determines whether the content of a website is 'safe' for brands to place their advertisements. Not AI, based on keyword lists.
Where this came from
Attribution
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.