Deepfake accounts pretending to be Amazon workers cause confusion on Twitter
In March 2021, ahead of a union vote at an Amazon warehouse in Bessemer, Alabama, Twitter accounts using deepfake profile pictures appeared, purporting to be Amazon employees. The accounts posted over-the-top defenses of Amazon's working practices, leading to public confusion about whether Amazon was behind an anti-union social media campaign. Amazon denied involvement, and the accounts were later suspended. The article notes that the accounts were likely parodies, not part of a corporate strategy.
- Date it happened
- 2021-03-29
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