Alleged Instagram Algorithm Malfunction Floods Users' Reels Feeds with Violent and Graphic Content
An alleged Instagram algorithm malfunction caused users' Reels feeds to be overwhelmed with violent and distressing content. Many reported seeing deaths, extreme brutality, and other graphic material in rapid succession, often without prior engagement with similar content. The sudden exposure caused psychological distress for many users, with minors and vulnerable individuals particularly affected by the graphic content. Meta confirmed an AI failure was responsible and apologized.
- Date it happened
- 2025-02-28
- Organisation involved
- Meta
- Product, system or model
- Instagram Reels, Instagram recommendation algorithm
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