Alcon Entertainment sues Tesla and Elon Musk over AI-generated Blade Runner 2049 imagery
Alcon Entertainment, the producer of Blade Runner 2049, has sued Tesla, Elon Musk, and Warner Bros Discovery, alleging they used AI to create promotional imagery based on the film for Tesla's robotaxi launch event on 10 October 2024. Alcon claims it had specifically denied a request from Warner Bros to use material from the film. The lawsuit alleges misappropriation and false endorsement, and describes the financial magnitude of the misappropriation as substantial.
- Date it happened
- 2024-10-10
- Organisation involved
- Tesla
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