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WF-KD69TB

Facebook's Advertisement Moderation System Allegedly Routinely Misidentified Adaptive Fashion Products as Medical Equipment and Blocked Their Sellers

Facebook platforms' automated ad moderation system falsely classified adaptive fashion products as medical and health care products and services, resulting in regular bans and appeals faced by their retailers.

Date it happened
2021-02-11
Organisation involved
Meta
Product, system or model
Facebook, Instagram, Social media platforms
Where this came from
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.