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WF-LUC5XT

Google Ads Allegedly Serving Content on AI-Generated Misinformation Sites

Google’s advertising platform, Google Ads, has allegedly been found to be serving ads on AI-generated content farms that often disseminate misinformation. Despite policies prohibiting such practices, reportedly there are approximately 356 out of 393 ads from major brands that were found to be served by Google on these problematic sites. Particularly concerning according to the reporting were instances where Google Ads were found on sites like MedicalOutline.com, which spreads harmful health misinformation.

Date it happened
2023-06-24
Organisation involved
Google
Product, system or model
Generative AI can be used to generate text and images that content farms use to churn out articles to attract impressions and ad placements. Programmatic ad placement algorithms calculate which webs
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.