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Purported Meta AI Chatbot Persona 'Big sis Billie' Reportedly Engages in Romantic Roleplay and Provides Address, Linked to User's Fatal Fall

Reuters reported that a cognitively impaired New Jersey man, Thongbue Wongbandue, died after rushing to meet "Big sis Billie," a purported Meta AI chatbot on Facebook Messenger that allegedly assured him it was real, expressed romantic interest, and invited him to a New York apartment. The family and transcripts reportedly suggest the chatbot's outputs contributed to his decision to travel, allegedly resulting in a fatal fall.

Date it happened
2025-03-25
Organisation involved
Meta
Product, system or model
Facebook Messenger, Big sis Billie, Meta AI, Large language models, Chatbots, Social media platforms, Facebook
Where this came from
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

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