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Purported Oprah Deepfake Reportedly Induced Utah Woman to Buy Misrepresented Weight Loss Supplements
A Utah woman, Lisa Swearingen, reported paying more than $400 for weight loss supplements after seeing online ads featuring a purported Oprah Winfrey deepfake endorsement. When the product arrived, she said its primary ingredient was turmeric rather than the advertised formula.
- Date it happened
- 2025-08-12
- Organisation involved
- Prozenith, Unknown advertisers, Scammers
- Product, system or model
- Social media platforms, Deepfake technology, Synthetic audio generation technology
Where this came from
Attribution
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.