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WF-O05GRZ

Disney accused of using AI imagery for Loki promotional materials

Disney is accused of using AI-generated imagery in promotional materials for the second season of the Disney+ series Loki. An illustrator on X flagged the image, pointing out telltale signs of AI generation in the background. The article states that the image appears to be based on a Shutterstock stock photo, and that Disney did not respond to the allegations. The use of AI is alleged to harm artists and photographers who rely on licensing income.

Date it happened
2023-10-03
Organisation involved
Disney
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