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WF-OUHOR7

TikTok and Facebook fail to block election disinformation ads in Global Witness test

Global Witness submitted ads containing false election information to TikTok, Facebook, and YouTube. TikTok approved 50% of the ads, and Facebook approved one, despite policies prohibiting such content. YouTube required additional identification before publishing. The ads were deleted before publication. TikTok acknowledged that its machine moderation system approved the ads in error and said it would use the findings to improve detection.

Date it happened
2024-10-01
Organisation involved
TikTok
Product, system or model
TikTok ad moderation system
Where this came from
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Attribution

This incident was imported from globalwitness.org. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.