WF-PN2HYT
Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site
A purported AI-generated video reportedly circulated on social media depicting consumer adviser Clark Howard endorsing an auto-insurance quote tool. A viewer reportedly said she believed it was real and warned others after a similar site led to an alleged flood of unsolicited calls without better rates.
- Date it happened
- 2026-01-09
- Organisation involved
- Scammers impersonating Clark Howard, Scammers
- Product, system or model
- Social media platforms, Deepfake technology
Where this came from
Attribution
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.