Bumble and Match suspend Instagram ads after algorithm served explicit Reels content
According to The Wall Street Journal, Instagram's recommendation algorithm served sexually explicit and child-sexualising Reels content to test accounts that followed young gymnasts, cheerleaders and influencers. The outlet found that ads for major brands, including Match and Bumble, appeared alongside the videos. Following the report, Bumble and Match said they were suspending their advertising on Instagram.
- Organisation involved
- Product, system or model
- Instagram's Reels recommendation algorithm
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