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WF-QL8Z3C

Purported AI-Generated Doctor Deepfakes Reportedly Used Guy's and St Thomas' Branding to Market Weight Loss Patches

Guy's and St Thomas' NHS Foundation Trust warned that purported AI-generated videos circulated on Facebook and TikTok depicted its clinicians endorsing weight loss patches. The videos allegedly impersonated doctors and used misleading medical claims to market a product.

Date it happened
2026-01-09
Organisation involved
Scammers
Product, system or model
TikTok, Social media platforms, Facebook, Deepfake technology, Synthetic audio generation technology
Where this came from
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.