WF-QON2IQ
Facebook misidentifies political ads globally, study finds
A study by KU Leuven and NYU found that Facebook's algorithm misclassifies up to 83% of political ads globally. The system fails to detect undeclared political ads and wrongly labels non-political ads as political, misleading users and advertisers. Facebook has acknowledged the issue but indicated it does not plan to improve detection.
- Date it happened
- 2022-08-01
- Organisation involved
- Product, system or model
- Facebook's political ad detection system
Where this came from
Attribution
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