Purported AI-Generated Impersonations of Albanian Cardiologist Spiro Qirko and Journalist Ilir Topi Were Reportedly Used on Facebook to Promote Hypertension Product in Kosovo
An allegedly AI-generated video circulating on Facebook appeared to impersonate Albanian cardiologist Spiro Qirko and journalist Ilir Topi in order to market "Hyper Caps" as a treatment for hypertension in Kosovo. Reporting indicated that both men denied involvement. An AI-detection tool reportedly assessed the media as likely AI-generated, and the product was reportedly not listed as holding marketing authorization in Kosovo.
- Date it happened
- 2026-03-25
- Organisation involved
- Scammers
- Product, system or model
- Deepfake technology, Social media platforms, Facebook, Synthetic audio generation technology
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