WF-QRVGHB
Instagram Algorithms Reportedly Directed Children's Merchandise Ad Campaign to Adult Men and Sex Offenders
An Instagram ad campaign for children's merchandise was intended to reach adult women but was instead predominantly shown to adult men, including convicted sex offenders, due to Instagram's algorithmic targeting. This failure is reported to have led to direct solicitations for sex with a 5-year-old model in the ads.
- Date it happened
- 2024-05-13
- Organisation involved
- Meta, Instagram
Where this came from
Attribution
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.