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WF-RXDQ5H

MakeApp makeup removal app adds imperfections, causing controversy

MakeApp, an AI-powered app that digitally removes makeup from photos, has caused controversy by adding imperfections such as redness and dullness to users' faces. Users complained on Twitter that the app exacerbates insecurities and low self-esteem. The founder defended the app as an experiment, denying any intent to shame women.

Organisation involved
MakeApp
Product, system or model
MakeApp
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