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Sports Illustrated Is Alleged to Have Used AI to Invent Fake Authors and Their Articles

Sports Illustrated, managed by The Arena Group, allegedly used AI-generated authors and content, compromising journalistic integrity. Profiles of these fictitious authors, complete with AI-generated headshots, appeared alongside articles, misleading readers. The issue was exposed when inconsistencies in author identities and writing quality were noticed, leading to the removal of this content from the publication's website.

Date it happened
2023-11-27
Organisation involved
The Arena Group, Sports Illustrated
Product, system or model
AdVon Commerce likely used AI to not only generate article content, but also writer profile pictures. It is unclear which AI tools were used or how they were deployed.
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.