Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints
A filmmaker reportedly used ByteDance's AI video tool Seedance 2.0 to create and post a purportedly realistic clip depicting Tom Cruise fighting Brad Pitt, which then circulated widely online. Industry groups and studios publicly alleged the tool enables unauthorized use of copyrighted material and performers' likeness, and at least one studio reportedly sent a cease-and-desist letter. ByteDance said it respects IP and would strengthen safeguards.
- Date it happened
- 2026-02-13
- Organisation involved
- ByteDance, Ruairi Robinson
- Product, system or model
- Seedance 2.0
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