Toys 'R' Us releases AI-generated commercial using OpenAI's Sora
Toys 'R' Us partnered with ad agency Native Foreign to create a brand film using OpenAI's Sora, claiming it as the first-ever brand film using the tool. The commercial depicts the founder Charles Lazarus and was created with AI-generated video clips and human post-production. Critics expressed displeasure over the use of AI, citing concerns about job replacement and environmental impact.
- Date it happened
- 2024-06-24
- Organisation involved
- Toys "R" Us
- Product, system or model
- Sora
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