MoviePass to use eye-tracking to ensure users watch adverts
MoviePass, the movie subscription service, has announced that its new app will use facial recognition and eye-tracking technology to ensure users are watching adverts. The system, which uses the phone's camera, will pause content if the user looks away. The company says the technology is designed to give advertisers the impact they are looking for. No harm has been reported yet, but the tracking raises privacy concerns.
- Organisation involved
- MoviePass
- Product, system or model
- MoviePass app
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