WF-UCFVC8
Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm
Target recommended maternity-related items to a family in Atlanta via ads, allegedly predicting their teenage daughter’s pregnancy before her father did, although critics have called into question the predictability of the algorithm and the authenticity of its claims.
- Date it happened
- 2003-06-01
- Organisation involved
- Target
- Product, system or model
- Whenever possible, Target assigns each shopper a unique code - known internally as the Guest ID number - that keeps tabs on everything they buy. Also linked to your Guest ID is demographic information
Where this came from
Attribution
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