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BBC used generative AI to draft Doctor Who promotional emails
The BBC used generative AI technology to help draft text for two promotional emails and mobile notifications for Doctor Who programming. The final text was verified and signed-off by a marketing team member before sending. The BBC stated it has no plans to repeat this practice.
- Date it happened
- 2024-03-01
- Organisation involved
- BBC
- Product, system or model
- generative AI technology
Where this came from
Attribution
This incident was imported from bbc.co.uk. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
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