Google AdSense shows arrest ads more for black-sounding names
A study by Latanya Sweeney found that Google's AdSense system delivered ads suggestive of arrest records disproportionately for names associated with Black individuals compared to white-associated names. The study analysed 2184 racially associated names across two websites. Google maintained that it received the same ad text for groups of last names, but the cause of the disparity remains unknown.
- Date it happened
- 2013-01-01
- Organisation involved
- Product, system or model
- Google AdSense
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