WPP CEO targeted by deepfake scam with AI voice clone
The CEO of WPP, Mark Read, was the target of an elaborate deepfake scam. Fraudsters created a fake WhatsApp account and used a voice clone and YouTube footage in a Microsoft Teams meeting to impersonate Read and another senior executive, attempting to solicit money and personal details from an agency leader. The attack was unsuccessful, and WPP confirmed the incident was prevented due to the vigilance of staff. WPP warned employees about the increasing sophistication of such cyber-attacks.
- Date it happened
- 2024-05-10
- Organisation involved
- WPP
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