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Amazon's Rufus AI provides incorrect suicide hotline numbers

Amazon's AI assistant Rufus, when asked about suicide-related products, responded with encouragement but hallucinated incorrect phone numbers for the National Suicide Prevention Lifeline. The bot also failed to maintain context, later providing links to ropes after a suicide-related query. Amazon acknowledged the issue and made updates.

Date it happened
2025-02-11
Organisation involved
Amazon
Product, system or model
Rufus
Where this came from
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