KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies
In October 2025, KPMG published "Total Experience: Redefining Excellence in the Age of Agentic AI." GPTZero later reported that only five of 45 citations accurately matched their sources, while others contained flawed details. The pattern reportedly suggested an unverified LLM research tool, but the system and extent of AI involvement remain unconfirmed.
- Date it happened
- 2025-10-28
- Organisation involved
- KPMG, Big Four consulting firms
- Product, system or model
- Large language models, Generative AI systems, AI research tools, AI citation-generation tools
This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.
This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.