Wacom responds to concerns about AI-generated images in marketing assets
Wacom acknowledged that it may have used AI-generated images in US marketing assets for the New Year. The company stated it purchased the images from a third-party vendor who indicated they were not AI-generated, and that it vetted them using online tools that also indicated they were not AI-generated. After community feedback raised doubts, Wacom discontinued the images and is reviewing its processes to prevent recurrence. The company attributed the incident to misleading vendor information and detection tool limitations.
- Date it happened
- 2024-01-01
- Organisation involved
- Wacom
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