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Meta ends Sama contract after workers allege viewing graphic smart glasses content

Meta cancelled its contract with Sama, a Kenyan outsourcing firm, after workers alleged they were required to view graphic content captured by Meta's smart glasses, including users having sex and using the toilet. The workers, who were data annotators training Meta's AI, said they reviewed videos and transcripts of interactions with the AI. Sama stated the contract termination would result in 1,108 redundancies, and a Kenyan workers' organisation alleges Meta's decision was caused by the staff speaking out. Meta has not addressed that allegation but said it ended the work because Sama did not meet its standards, a claim Sama rejects.

Date it happened
2026-02-28
Organisation involved
Meta
Product, system or model
Meta smart glasses
Where this came from
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This incident was imported from bbc.co.uk. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

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