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Alleged Deepfake Scam Uses BBC Presenter Naga Munchetty’s Image to Promote Fraudulent Investment Scheme

BBC presenter Naga Munchetty was reportedly targeted in an AI-generated scam using deepfake images and fake news articles to promote a fraudulent investment scheme. Scam ads on social media allegedly featured manipulated images of Munchetty and linked to a fake BBC article directing users to a cyber trading website. The BBC legal team is reported to have taken action to remove the fraudulent site.

Date it happened
2025-01-30
Organisation involved
Scammers impersonating Naga Munchetty, Scammers
Product, system or model
X (Twitter), Facebook, Bluesky, Deepfake technology
Where this came from
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Attribution

This incident was imported from AI Incident Database and is used under CC BY-SA 4.0. Our additions to it — the structured fields, the translation, the checks against other reports — are published under the same licence.

This is a record of what was reported, not a finding that anyone broke the law. If it names your organisation and you believe it is wrong, the corrections process is free and open to everyone.

Alleged Deepfake Scam Uses BBC Presenter Naga Munchetty’s Image to Promote Fraudulent Investment Scheme — Wayward Fowl