HubSpot

What the automated decision is: Customer Agent answers customers from the knowledge base and website; Breeze Assistant drafts for agents

WF-P-000059

Made by

HubSpot, Inc.

About the vendor

• HubSpot, Inc. is headquartered in Cambridge, MA.
• HubSpot, Inc. gives its head office as Boston, MA, USA, on its own website.
• HubSpot, Inc.'s chief executive is Yamini Rangan (per Wikidata).
• HubSpot, Inc. reported revenue of $3.13bn for 2025.

Compliance & AI governance

SOC 2SOC 3EU–US Data Privacy FrameworkAs the company states it, in its SEC filings (tier A) or on its own website (tier B). Not checked against the certifying bodies.

AI laws

• Bot-disclosure laws (California SB 1001 · Utah · EU AI Act)None found
  Has the vendor published how its AI agents tell customers they are talking to a bot?
• EU AI ActNone found
  Has the vendor published a statement on its duties under the EU AI Act?
• Wiretap and call-recording laws (California CIPA)None found
  Has a lawsuit alleged the vendor's system recorded, transcribed or analysed customers' calls or chats unlawfully?
• Illinois BIPA (voiceprints)None found
  Has a lawsuit alleged the vendor's system collected voiceprints or other biometrics in violation of Illinois' BIPA?

Each law is asked as a question public evidence can answer. “None found” describes our search of the vendor’s own site, news and court reporting on 2026-10-06 — not a finding that the company has or has not complied. A lawsuit is an allegation, not a finding.

Customers

• HubSpot, Inc.'s 10-K filed 2026-02-11: As of 31 December 2025, HubSpot had 288,706 Customers in more than 135 countries.

In its SEC filings

21 disclosures — 1 litigation · 9 how it says it uses ai · 11 ai risks it names

Litigation

• HubSpot, Inc.'s 10-K filed 2026-02-11: HubSpot discloses it has been subject to class action lawsuits alleging that use of online trackers violates state wiretapping laws.

How it says it uses AI

• HubSpot, Inc.'s 10-K filed 2026-02-11: AI agents extend the platform with AI teammates that do real work like researching accounts, enriching data, answering support questions, and qualifying leads.
• HubSpot, Inc.'s 10-Q filed 2026-08-05: HubSpot's customer platform includes AI-powered agents and engagement Hubs, a Smart CRM, and a connected ecosystem.
• HubSpot, Inc.'s 10-Q filed 2026-05-07: The company mentions Breeze as a next-generation solution that utilises AI and machine learning.
• HubSpot, Inc.'s 10-Q filed 2026-05-07: HubSpot states that its AI, called Breeze, powers the customer platform including the Smart CRM and engagement Hubs.
• HubSpot, Inc.'s 10-K filed 2026-02-11: The company states it is increasingly building AI into many of its offerings, including early-stage agentic and generative AI features.
• HubSpot, Inc.'s 10-K filed 2026-02-11: HubSpot's customer platform includes AI-powered agents and engagement hubs for marketing, sales, service, operations, content and commerce.
• HubSpot, Inc.'s 10-K filed 2026-02-11: The Smart CRM uses AI to automatically enrich customer records, maintain data quality, and provide unified customer context.
• HubSpot, Inc.'s 10-K filed 2026-02-11: HubSpot states it uses and integrates AI technologies into its business processes and services.
• HubSpot, Inc.'s 10-K filed 2026-02-11: HubSpot generates leads for new and add-on product purchases through content and offers delivered to existing customers, optimised through machine learning and predictive analytics.

AI risks it names

• HubSpot, Inc.'s 10-Q filed 2026-08-05: The company identifies a risk that failure to adapt to rapidly changing technology including AI and machine learning could make its platform less competitive.
• HubSpot, Inc.'s 10-Q filed 2026-08-05: HubSpot warns that social and ethical issues relating to the use of AI in its offerings may result in reputational harm and liability.
• HubSpot, Inc.'s 10-K filed 2026-02-11: The company notes that uncertainty around new AI applications may require additional investment in datasets and models to test for accuracy and bias.
• HubSpot, Inc.'s 10-K filed 2026-02-11: The company warns that social and ethical issues relating to the use of AI in its offerings may result in reputational harm and liability.
• HubSpot, Inc.'s 10-K filed 2026-02-11: The company states that potential government regulation related to AI use and ethics may increase the burden and cost of research and development.
• HubSpot, Inc.'s 10-Q filed 2026-08-05: HubSpot cautions that AI technologies may produce content based on inaccurate data or 'hallucinatory' inferences, potentially exposing the company to legal liability.
• HubSpot, Inc.'s 10-K filed 2026-02-11: The company notes a risk that if third-party AI technologies become unavailable on commercially reasonable terms, it could disrupt or delay the provisioning of its products and services.
• HubSpot, Inc.'s 10-Q filed 2026-05-07: HubSpot warns that enabling or using AI solutions that draw controversy or cause harm may lead to brand or reputational harm, competitive harm, legal liability, and defensive costs.
• HubSpot, Inc.'s 10-K filed 2026-02-11: HubSpot identifies a risk that its products may become less competitive if competitors better use evolving AI technologies or develop products with superior functionality.
• HubSpot, Inc.'s 10-K filed 2026-02-11: The company identifies a risk that it may face greater competition from non-specialist solutions relying on generic large language models, generative AI and general-purpose agents.
• HubSpot, Inc.'s 10-K filed 2026-02-11: HubSpot identifies risks from AI including bias, hallucinations, discrimination, harmful content, misinformation, fraud, data poisoning, and surveillance.

What the company itself told the SEC. A model found each passage and had to quote it exactly; a disclosed lawsuit is an allegation against the company, not a finding.

Products

Breeze Assistant · HubSpot Customer Agent · Service Hub

In court

0 cases name it as a party

Where we have looked

Searched through CourtListener / RECAP, last read 2026-10-01:

• US federal district, appellate and bankruptcy dockets — 235 courts105 district, 14 appellate, 95 bankruptcy and 21 special federal courts
• published opinions, including state supreme and appellate courts — 384 courts, including 53 state supreme courts53 state supreme, 62 state appellate, 6 state trial and 28 state special courts, plus the federal courts above

County and municipal courts are not searched, and neither is anything outside the United States. A count of nought means we found nothing where we looked, not that nothing exists.

Verified deployments

26 companies we can evidence on HubSpot, from addresses they run on its domain and from HubSpot’s own customer stories. Which ones, and since when, is a Professional feature.