Cadillac Fairview malls use facial recognition without consent
At least two Calgary malls owned by Cadillac Fairview, Chinook Centre and Market Mall, deployed facial recognition software in their directories to estimate shoppers' ages and genders without notifying them or obtaining consent. The software, provided by MappedIn, counts users and predicts demographics but does not store images, which the company claims makes consent unnecessary. Privacy advocates expressed concern that the data could be combined with other information to profile individuals, and noted that under Alberta's PIPA, notification is required for collection of personal information. The malls did not offer an opt-out, and the practice was ongoing as of July 2018.
- Company
- Cadillac Fairview
- AI system
- MappedIn