Amazon faces class action over allegedly rigged buying algorithms
Two consumers filed a proposed class action against Amazon in Washington federal court, alleging that the company rigged its algorithms to boost sales of its own retail business and third-party sellers using its fulfillment service. The plaintiffs claim that hundreds of millions of customers have overpaid for items as a result. The lawsuit is pending.
- Company involved
- Amazon.com Inc.
- AI system involved
- Amazon's buying features
6 source articles · read the reporting →
EvenUp AI errors in personal injury demand letters lead to scrutiny
EvenUp, a legal tech startup valued at $1 billion, uses AI to draft personal injury demand letters. Former employees revealed that the AI system frequently makes errors, including missing injuries and fabricating medical conditions. The company defends its hybrid approach with human oversight, but critics allege overpromised AI capabilities.
- Company involved
- EvenUp
6 source articles · read the reporting →
Uber surge pricing capped by NSW government after commuters overcharged during rail shutdown
During a city rail network shutdown in March 2023, Uber's surge pricing algorithm charged commuters hundreds of dollars above normal fares. One passenger was charged $500 for a trip from Sydney to Mount Annan that usually costs $40. Uber apologized and reimbursed affected customers. The NSW government then made an agreement with Uber to cap surge pricing during public transport disruptions.
- Company involved
- Uber
- AI system involved
- Uber surge pricing
6 source articles · read the reporting →
Uber users angry over New Year's Eve surge pricing in Australia
Uber's dynamic pricing algorithm increased fares by up to 800% on New Year's Eve in Australia, leaving some users with bills hundreds of dollars above normal. Skye Shanahan was charged $720 for a trip that usually costs $100, and Kris Keen paid $330 for a $40 ride. Uber defended the surge pricing, saying it encourages more drivers, and offered $180 credit to Shanahan.
- Company involved
- Uber
- AI system involved
- surge pricing
10 source articles · read the reporting →
Delta uses AI from Fetcherr for domestic ticket pricing
Delta Air Lines is using generative AI from Fetcherr to determine some domestic flight prices, currently covering 3% of its network with plans to reach 20% by end of 2025. Democratic senators expressed concern that the AI could be used for individualized pricing based on personal data, leading to higher fares. Delta denies using personal data in pricing and states it complies with regulations. No actual harm has been reported.
- Company involved
- Delta Air Lines
- AI system involved
- Fetcherr
8 source articles · read the reporting →
GMB members report declining earnings since Uber introduced dynamic pricing
GMB Union has welcomed a report into Uber's dynamic pricing that appears to show it benefits Uber more than drivers. GMB members have reported declining earnings since the introduction of dynamic pricing. The union has called for greater transparency around earnings in the gig economy and will review the report before consulting members on next steps.
- Company involved
- Uber
- AI system involved
- dynamic pricing
8 source articles · read the reporting →
Kroger's digital price tags investigated for surge pricing concerns
U.S. Senators Elizabeth Warren and Bob Casey sent a letter to Kroger CEO Rodney McMullen raising concerns about the company's use of Electronic Shelving Labels (ESLs) for dynamic pricing. The system, called EDGE shelf and developed with Microsoft, can change prices based on time of day or weather, potentially leading to price gouging. The senators warned that this could harm consumers by increasing grocery costs and requested information from Kroger about its use of the technology.
- Company involved
- Kroger
- AI system involved
- EDGE shelf (Electronic Shelving Labels)
10 source articles · read the reporting →
Wendy's denies plans for surge pricing after customer backlash
Wendy's, a US burger chain, told investors it planned to test dynamic pricing on digital menu displays. The announcement drew backlash online, with accusations of price gouging. Wendy's later denied any intention to raise prices during busy periods, saying its plans had been misconstrued.
- Company involved
- Wendy's
- AI system involved
- Dynamic pricing
9 source articles · read the reporting →
Uber caps surge pricing at 2.8x during New York blizzard
During a major snowstorm in New York City in January 2015, Uber capped its surge pricing at 2.8 times the normal fare after facing criticism for price gouging during Hurricane Sandy. The company announced the cap in an email to users and said it would donate proceeds to the American Red Cross. The policy was in line with an agreement with the New York Attorney General to prevent massive price surges during emergencies.
- Company involved
- Uber
- AI system involved
- Uber surge pricing
5 source articles · read the reporting →
Uber and Lyft surge pricing after NYC subway shooting leads to refunds
After a shooting on a Brooklyn subway train, Uber and Lyft's automated surge pricing algorithms increased fares for riders in the area. Both companies later disabled surge pricing and stated they would refund customers who were overcharged. The incident highlights the risk of automated pricing systems that cannot account for emergency contexts.
- Company involved
- Uber and Lyft
6 source articles · read the reporting →
Ticketmaster dynamic pricing inflates Oasis reunion tour ticket prices
Ticketmaster's dynamic pricing system caused ticket prices for Oasis's reunion tour to surge from around £135 to over £488 for some fans. Fans reported paying double or triple the face value for standing tickets in Dublin and Cardiff. The system, which adjusts prices based on demand, has been criticised by fans on social media. Ticketmaster has not commented on the incident.
- Company involved
- Ticketmaster
9 source articles · read the reporting →
Dynamic pricing raises Royal Opera ticket price to £415
The Royal Opera House used dynamic pricing to set ticket prices for Wagner's Siegfried. The price reached £415, among the highest for any performing arts event in British history. The algorithm increased prices based on demand, affecting ticket buyers.
- Company involved
- Royal Opera House
5 source articles · read the reporting →
Amazon overcharged school districts and local governments using opaque pricing algorithms
Senator Elizabeth Warren pressed Amazon CEO over allegations that Amazon Business uses opaque pricing algorithms and misleading contracts to overcharge school districts and local governments. An investigation found that Amazon charged some buyers up to three times as much for identical products, such as a 12-pack of Sharpie markers. The pricing is algorithm-driven and dynamic, and Amazon's group purchasing contracts with OMNIA Partners sidestep traditional competitive bidding. The overcharging is ongoing and has not been resolved.
- Company involved
- Amazon
- AI system involved
- Amazon Business
6 source articles · read the reporting →
SEC charges YouPlus and CEO with defrauding investors
The SEC charged machine-learning startup YouPlus and its CEO Shaukat Shamim with defrauding investors. Shamim allegedly made false statements about the company's revenue and customer numbers, including providing falsified bank statements. The scheme unravelled when Shamim confessed to investors that the company had earned less than $500,000 and had only four paying customers since 2013. The SEC is seeking permanent injunctions, civil penalties, and an officer-and-director bar.
- Company involved
- YouPlus
- AI system involved
- YouPlus machine-learning tool
1 source article · read the reporting →
Grab's surge pricing algorithm always adds fees, investigation finds
An investigation by the Pulitzer Center found that Grab's ride-hailing app in the Philippines always includes surge fees in its fares, even when wait times are long. Customers like Rica Torres reported rising costs without explanation. A complaint filed with the LTFRB in 2022 remains unresolved, and the regulator has not determined how the algorithm sets surge rates.
- Company involved
- Grab
- AI system involved
- Grab app
8 source articles · read the reporting →
Uber apologises for surge pricing during Sydney siege
During the 2014 Sydney Martin Place siege, Uber's surge pricing algorithm automatically raised fares by up to four times the normal rate as people tried to leave the area. The company faced heavy criticism on social media and later apologised, refunding affected customers and offering free rides. Uber acknowledged that not stopping surge pricing immediately was the wrong decision.
- Company involved
- Uber
7 source articles · read the reporting →
Instacart used AI to charge different customers different prices for same items
Instacart, a grocery delivery company, was found to have used AI pricing algorithms to charge some customers up to 23% more than others for identical products at the same location. Research by Groundwork Collaborative, Consumer Reports, and More Perfect Union, based on data from 437 shoppers, revealed price fluctuations averaging 7%. Instacart acquired the AI firm Eversight in 2022 and began experimenting with dynamic pricing. The company stated that the tests have ended.
- Company involved
- Instacart
6 source articles · read the reporting →
Sony PlayStation Store shows different prices to different users for same game
A PlayStation user in the UK noticed that the price of Assassin's Creed Unity increased from £3.74 to £9.99 after signing into their PSN account. Sony has been using dynamic pricing, known as A/B pricing, on the PlayStation Store since November 2025, offering different prices to different users for the same game. The practice is not illegal under EU consumer protection rules, according to the European Commission.
- Company involved
- Sony
- AI system involved
- PlayStation Store
5 source articles · read the reporting →
Fifa's dynamic pricing for World Cup tickets faces petition from Zohran Mamdani
New York City mayoral candidate Zohran Mamdani launched a petition against Fifa's use of dynamic pricing for World Cup 2026 tickets. The pricing model, which adjusts ticket prices based on demand, is accused of putting profit before fans and making tickets unaffordable for many. Mamdani calls for an end to dynamic pricing, a cap on resale prices, and a set-aside of tickets for local residents. No response from Fifa has been reported.
- Company involved
- Fifa
10 source articles · read the reporting →
Tinder accused of age discrimination in Tinder Plus pricing
A CHOICE mystery shop found Tinder charging users over 30 up to five times more for Tinder Plus than younger users, with prices ranging from $6.99 to $34.37 per month. An anti-discrimination law expert says this likely breaches Australia's Age Discrimination Act 2004. Tinder did not respond to CHOICE's requests for comment, but settled a similar US lawsuit by stopping age-based pricing in California and compensating affected users.
- Company involved
- Tinder
- AI system involved
- Tinder Plus
4 source articles · read the reporting →
Upstart Holdings sued for securities fraud over AI model claims
Upstart Holdings, Inc., a cloud-based AI lending platform, is accused of making false and misleading statements about its AI model's ability to account for macroeconomic factors. The lawsuit, filed on May 13, 2022, alleges that the company's positive statements about its business were materially false. Investors suffered losses when Upstart's stock price fell 56% on May 9, 2022, after the company reduced its fiscal 2022 guidance.
- Company involved
- Upstart Holdings, Inc.
- AI system involved
- Upstart AI lending platform
10 source articles · read the reporting →
Amazon Buy Box algorithm accused of overcharging UK consumers by £1 billion
Consumer champion Robert Hammond has filed a collective proceedings order application against Amazon in the UK Competition Appeal Tribunal. The claim alleges that Amazon's Buy Box algorithm manipulated search results to favour products more profitable for Amazon, obscuring cheaper alternatives and causing approximately 49.4 million UK consumers to overpay by more than £1 billion between October 2015 and June 2020. The algorithm determined the first-ranked item in the Buy Box, which consumers accepted over 80% of the time. The case is pending, and similar investigations by the Italian Competition Authority and the UK Competition and Markets Authority are ongoing.
- Company involved
- Amazon
- AI system involved
- Buy Box algorithm
5 source articles · read the reporting →
