Sainsbury's ejects man misidentified by facial recognition software
Warren Rajah was told to leave a Sainsbury's supermarket in Elephant and Castle, London, after staff incorrectly identified him as an offender flagged by Facewatch facial recognition software. The error occurred at the human verification stage, not the technology itself. Sainsbury's apologised and offered a £75 shopping voucher, and Facewatch confirmed Rajah was not on its database. Rajah criticised the lack of explanation and recourse, and expressed concern for vulnerable customers.
- Company
- Sainsbury's
- AI system
- Facewatch