Incidents gathered from public reporting around the world. Each one links to the articles it came from. None of it is a finding that anyone broke the law.
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43 incidents closest to “Total price display” · matched on meaning · public reporting
Wendy's, a US burger chain, told investors it planned to test dynamic pricing on digital menu displays. The announcement drew backlash online, with accusations of price gouging. Wendy's later denied any intention to raise prices during busy periods, saying its plans had been misconstrued.
9 source articles · read the reporting →
During a major snowstorm in New York City in January 2015, Uber capped its surge pricing at 2.8 times the normal fare after facing criticism for price gouging during Hurricane Sandy. The company announced the cap in an email to users and said it would donate proceeds to the American Red Cross. The policy was in line with an agreement with the New York Attorney General to prevent massive price surges during emergencies.
5 source articles · read the reporting →
After a shooting on a Brooklyn subway train, Uber and Lyft's automated surge pricing algorithms increased fares for riders in the area. Both companies later disabled surge pricing and stated they would refund customers who were overcharged. The incident highlights the risk of automated pricing systems that cannot account for emergency contexts.
6 source articles · read the reporting →
Ticketmaster's dynamic pricing system caused ticket prices for Oasis's reunion tour to surge from around £135 to over £488 for some fans. Fans reported paying double or triple the face value for standing tickets in Dublin and Cardiff. The system, which adjusts prices based on demand, has been criticised by fans on social media. Ticketmaster has not commented on the incident.
9 source articles · read the reporting →
The Royal Opera House used dynamic pricing to set ticket prices for Wagner's Siegfried. The price reached £415, among the highest for any performing arts event in British history. The algorithm increased prices based on demand, affecting ticket buyers.
5 source articles · read the reporting →
Senator Elizabeth Warren pressed Amazon CEO over allegations that Amazon Business uses opaque pricing algorithms and misleading contracts to overcharge school districts and local governments. An investigation found that Amazon charged some buyers up to three times as much for identical products, such as a 12-pack of Sharpie markers. The pricing is algorithm-driven and dynamic, and Amazon's group purchasing contracts with OMNIA Partners sidestep traditional competitive bidding. The overcharging is ongoing and has not been resolved.
6 source articles · read the reporting →
A ProPublica study found that Princeton Review's geographically-determined pricing system charges Asian American students almost twice as likely as other ethnicities to pay the highest prices for online SAT tutoring. The system sets prices based on location, with higher prices in areas like New York City where Asian Americans are concentrated. Princeton Review stated that prices reflect local costs and competition, but the disparity raises concerns about racial discrimination in automated pricing.
7 source articles · read the reporting →
An investigation by the Pulitzer Center found that Grab's ride-hailing app in the Philippines always includes surge fees in its fares, even when wait times are long. Customers like Rica Torres reported rising costs without explanation. A complaint filed with the LTFRB in 2022 remains unresolved, and the regulator has not determined how the algorithm sets surge rates.
8 source articles · read the reporting →
During the 2014 Sydney Martin Place siege, Uber's surge pricing algorithm automatically raised fares by up to four times the normal rate as people tried to leave the area. The company faced heavy criticism on social media and later apologised, refunding affected customers and offering free rides. Uber acknowledged that not stopping surge pricing immediately was the wrong decision.
7 source articles · read the reporting →
Instacart, a grocery delivery company, was found to have used AI pricing algorithms to charge some customers up to 23% more than others for identical products at the same location. Research by Groundwork Collaborative, Consumer Reports, and More Perfect Union, based on data from 437 shoppers, revealed price fluctuations averaging 7%. Instacart acquired the AI firm Eversight in 2022 and began experimenting with dynamic pricing. The company stated that the tests have ended.
6 source articles · read the reporting →
A PlayStation user in the UK noticed that the price of Assassin's Creed Unity increased from £3.74 to £9.99 after signing into their PSN account. Sony has been using dynamic pricing, known as A/B pricing, on the PlayStation Store since November 2025, offering different prices to different users for the same game. The practice is not illegal under EU consumer protection rules, according to the European Commission.
5 source articles · read the reporting →
New York City mayoral candidate Zohran Mamdani launched a petition against Fifa's use of dynamic pricing for World Cup 2026 tickets. The pricing model, which adjusts ticket prices based on demand, is accused of putting profit before fans and making tickets unaffordable for many. Mamdani calls for an end to dynamic pricing, a cap on resale prices, and a set-aside of tickets for local residents. No response from Fifa has been reported.
10 source articles · read the reporting →
A CHOICE mystery shop found Tinder charging users over 30 up to five times more for Tinder Plus than younger users, with prices ranging from $6.99 to $34.37 per month. An anti-discrimination law expert says this likely breaches Australia's Age Discrimination Act 2004. Tinder did not respond to CHOICE's requests for comment, but settled a similar US lawsuit by stopping age-based pricing in California and compensating affected users.
4 source articles · read the reporting →
Amazon is accused of using a secret algorithm called Project Nessie to inflate prices on its platform. The algorithm monitored competitors' prices and raised its own, then reverted if rivals didn't follow. The practice was revealed through an FTC lawsuit. Amazon says it scrapped the program in 2019 and denies wrongdoing.
10 source articles · read the reporting →
The Washington Post is accused of using an algorithm to set subscription prices based on subscribers' personal data. Some subscribers received emails stating that their new price was determined by an algorithm using their personal data. The practice, known as surveillance pricing, has drawn criticism from Democratic lawmakers who have proposed legislation to ban it.
6 source articles · read the reporting →
Consumer champion Robert Hammond has filed a collective proceedings order application against Amazon in the UK Competition Appeal Tribunal. The claim alleges that Amazon's Buy Box algorithm manipulated search results to favour products more profitable for Amazon, obscuring cheaper alternatives and causing approximately 49.4 million UK consumers to overpay by more than £1 billion between October 2015 and June 2020. The algorithm determined the first-ranked item in the Buy Box, which consumers accepted over 80% of the time. The case is pending, and similar investigations by the Italian Competition Authority and the UK Competition and Markets Authority are ongoing.
5 source articles · read the reporting →
[FSD 온로드] 테슬라 “국내 경미사고 2건…수리비 최대 697만원” - 블로터
Tesla reported two minor accidents involving its vehicles in South Korea. The repair costs reached up to 6.97 million won. The information was published by Bloter.
1 source article · read the reporting →
The AI agent incorrectly confirmed a doubled subscription price to a customer.
1 source article · read the reporting →
The chatbot told a customer he could apply for bereavement fares retroactively, leading him to book flights at full price expecting a partial refund.
1 source article · read the reporting →
