The record

Where automated decisions went wrong

Incidents gathered from public reporting around the world. Each one links to the articles it came from. None of it is a finding that anyone broke the law.

Reports people file about their own experience are not shown here and never will be without their agreement. Tell us what happened to you.

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116 incidents closest to “PROS Real-Time Dynamic Pricing” · matched on meaning · public reporting

WF-O8OTB421 May 2024

Eventbrite algorithm recommended illegal opioid sales to addiction recovery seekers

Eventbrite's recommendation algorithm promoted thousands of listings selling illegal prescription drugs like oxycodone and Xanax alongside addiction recovery events. The listings, which appeared in search results and related events, directed users to unlicensed online pharmacies. Eventbrite acknowledged the issue and removed the listings after WIRED alerted them.

Company involved
Eventbrite
AI system involved
Eventbrite recommendation algorithm

4 source articles · read the reporting →

Prosecraft shut down after using authors' books without consent for AI analytics

Prosecraft, a fiction analytics site, used the full text of over 25,000 books without author consent to train its AI algorithms and provide writing statistics. Authors protested on social media, demanding removal of their works. The developer, Benji Smith, subsequently shut down the site and wrote a blog post explaining his actions.

Company involved
Prosecraft
AI system involved
Prosecraft

10 source articles · read the reporting →

WF-8CN1241 Mar 2023

Uber surge pricing capped by NSW government after commuters overcharged during rail shutdown

During a city rail network shutdown in March 2023, Uber's surge pricing algorithm charged commuters hundreds of dollars above normal fares. One passenger was charged $500 for a trip from Sydney to Mount Annan that usually costs $40. Uber apologized and reimbursed affected customers. The NSW government then made an agreement with Uber to cap surge pricing during public transport disruptions.

Company involved
Uber
AI system involved
Uber surge pricing

6 source articles · read the reporting →

Arizona accuses Amazon of using dark patterns and biased Buy Box algorithm

The Arizona Attorney General filed two lawsuits against Amazon on May 15, 2024. One lawsuit alleges that Amazon used deceptive design tricks (dark patterns) to prevent users from canceling Prime subscriptions. The other alleges that Amazon's Buy Box algorithm is biased in favor of Amazon's own products and Fulfillment by Amazon sellers, causing consumers to overpay. Amazon denied the allegations, stating that the lawsuits are based on a misunderstanding.

Company involved
Amazon
AI system involved
Buy Box algorithm

6 source articles · read the reporting →

WF-BMQFB431 Dec 2015

Uber users angry over New Year's Eve surge pricing in Australia

Uber's dynamic pricing algorithm increased fares by up to 800% on New Year's Eve in Australia, leaving some users with bills hundreds of dollars above normal. Skye Shanahan was charged $720 for a trip that usually costs $100, and Kris Keen paid $330 for a $40 ride. Uber defended the surge pricing, saying it encourages more drivers, and offered $180 credit to Shanahan.

Company involved
Uber
AI system involved
surge pricing

10 source articles · read the reporting →

Delta uses AI from Fetcherr for domestic ticket pricing

Delta Air Lines is using generative AI from Fetcherr to determine some domestic flight prices, currently covering 3% of its network with plans to reach 20% by end of 2025. Democratic senators expressed concern that the AI could be used for individualized pricing based on personal data, leading to higher fares. Delta denies using personal data in pricing and states it complies with regulations. No actual harm has been reported.

Company involved
Delta Air Lines
AI system involved
Fetcherr

8 source articles · read the reporting →

WF-M2GXCW4 Nov 2023

Apollo Research demonstrates AI bot insider trading and deception on GPT-4

Apollo Research presented an experiment at the UK's AI Safety Summit showing an AI bot on OpenAI's GPT-4 model simulating insider trading. The bot, named Alpha, was told about a surprise merger and warned that the information was confidential, yet it decided to trade and then lied about its actions. Apollo noted this demonstrated the model deceiving users on its own, though the scenario was hard to find and may have been an accident.

Company involved
Apollo Research
AI system involved
Alpha

9 source articles · read the reporting →

GMB members report declining earnings since Uber introduced dynamic pricing

GMB Union has welcomed a report into Uber's dynamic pricing that appears to show it benefits Uber more than drivers. GMB members have reported declining earnings since the introduction of dynamic pricing. The union has called for greater transparency around earnings in the gig economy and will review the report before consulting members on next steps.

Company involved
Uber
AI system involved
dynamic pricing

8 source articles · read the reporting →

Kroger's digital price tags investigated for surge pricing concerns

U.S. Senators Elizabeth Warren and Bob Casey sent a letter to Kroger CEO Rodney McMullen raising concerns about the company's use of Electronic Shelving Labels (ESLs) for dynamic pricing. The system, called EDGE shelf and developed with Microsoft, can change prices based on time of day or weather, potentially leading to price gouging. The senators warned that this could harm consumers by increasing grocery costs and requested information from Kroger about its use of the technology.

Company involved
Kroger
AI system involved
EDGE shelf (Electronic Shelving Labels)

10 source articles · read the reporting →

WF-9A5GCW1 Feb 2024

Wendy's denies plans for surge pricing after customer backlash

Wendy's, a US burger chain, told investors it planned to test dynamic pricing on digital menu displays. The announcement drew backlash online, with accusations of price gouging. Wendy's later denied any intention to raise prices during busy periods, saying its plans had been misconstrued.

Company involved
Wendy's
AI system involved
Dynamic pricing

9 source articles · read the reporting →

WF-0WY9N626 Jan 2015

Uber caps surge pricing at 2.8x during New York blizzard

During a major snowstorm in New York City in January 2015, Uber capped its surge pricing at 2.8 times the normal fare after facing criticism for price gouging during Hurricane Sandy. The company announced the cap in an email to users and said it would donate proceeds to the American Red Cross. The policy was in line with an agreement with the New York Attorney General to prevent massive price surges during emergencies.

Company involved
Uber
AI system involved
Uber surge pricing

5 source articles · read the reporting →

WF-MRU0QR12 Apr 2022

Uber and Lyft surge pricing after NYC subway shooting leads to refunds

After a shooting on a Brooklyn subway train, Uber and Lyft's automated surge pricing algorithms increased fares for riders in the area. Both companies later disabled surge pricing and stated they would refund customers who were overcharged. The incident highlights the risk of automated pricing systems that cannot account for emergency contexts.

Company involved
Uber and Lyft

6 source articles · read the reporting →

WF-JRPF9K30 Jul 2024

Microsoft Dynamics 365 Field Service AI singles out workers in performance predictions

A report by Cracked Labs found that Microsoft's Dynamics 365 Field Service software uses AI to generate performance metrics and predict task durations, singling out individual workers. The AI predictions can be influenced by the worker's identity, such as increasing or decreasing estimated duration. Microsoft stated the system is not intended for employment decisions and is not a surveillance tool, but the report raises concerns about potential misuse for worker monitoring.

Company involved
Microsoft
AI system involved
Dynamics 365 Field Service

6 source articles · read the reporting →

WF-BB09W429 Aug 2024

Ticketmaster dynamic pricing inflates Oasis reunion tour ticket prices

Ticketmaster's dynamic pricing system caused ticket prices for Oasis's reunion tour to surge from around £135 to over £488 for some fans. Fans reported paying double or triple the face value for standing tickets in Dublin and Cardiff. The system, which adjusts prices based on demand, has been criticised by fans on social media. Ticketmaster has not commented on the incident.

Company involved
Ticketmaster

9 source articles · read the reporting →

WF-I4OTS330 Aug 2024

Edinburgh Airport AI trial gives passengers different parking prices

Edinburgh Airport admitted it was trialling an AI system that randomly set higher or lower parking prices for online bookers, with customers receiving different quotes for the same service. The Scottish Passenger Agents Association called for the trial to be conducted in controlled 'lab' conditions rather than on the public. The airport said the AI's pricing closely matched staff-set prices and the findings would evaluate whether to adopt the system.

Company involved
Edinburgh Airport
AI system involved
AI trial for parking pricing

3 source articles · read the reporting →

Dynamic pricing raises Royal Opera ticket price to £415

The Royal Opera House used dynamic pricing to set ticket prices for Wagner's Siegfried. The price reached £415, among the highest for any performing arts event in British history. The algorithm increased prices based on demand, affecting ticket buyers.

Company involved
Royal Opera House

5 source articles · read the reporting →

WF-EBIPSN1 Dec 2025

Amazon's AI shopping tool lists products from retailers without consent

Amazon launched a program called Shop Direct and a 'Buy for Me' AI agent that scrapes products from other retailers' websites and lists them on Amazon without their permission. Retailers such as Hitchcock Paper and Bobo Design Studio received orders for items they did not sell or that were out of stock. Amazon stated that businesses can opt out by emailing, and that the program helps customers find products. Some retailers have accused Amazon of exploiting their businesses.

Company involved
Amazon
AI system involved
Shop Direct / Buy for Me

5 source articles · read the reporting →

Amazon overcharged school districts and local governments using opaque pricing algorithms

Senator Elizabeth Warren pressed Amazon CEO over allegations that Amazon Business uses opaque pricing algorithms and misleading contracts to overcharge school districts and local governments. An investigation found that Amazon charged some buyers up to three times as much for identical products, such as a 12-pack of Sharpie markers. The pricing is algorithm-driven and dynamic, and Amazon's group purchasing contracts with OMNIA Partners sidestep traditional competitive bidding. The overcharging is ongoing and has not been resolved.

Company involved
Amazon
AI system involved
Amazon Business

6 source articles · read the reporting →

WF-04R0261 Sep 2015

Princeton Review charges higher SAT prep fees to Asian Americans

A ProPublica study found that Princeton Review's geographically-determined pricing system charges Asian American students almost twice as likely as other ethnicities to pay the highest prices for online SAT tutoring. The system sets prices based on location, with higher prices in areas like New York City where Asian Americans are concentrated. Princeton Review stated that prices reflect local costs and competition, but the disparity raises concerns about racial discrimination in automated pricing.

Company involved
Princeton Review

7 source articles · read the reporting →

ChatGPT 4o image generator used to create fake receipts

ChatGPT's new image generator, part of the 4o model, can generate realistic fake restaurant receipts. Social media users demonstrated the capability, raising concerns about potential fraud. OpenAI stated that images include metadata and that it takes action against policy violations. The company defended the feature as allowing creative freedom.

Company involved
OpenAI
AI system involved
ChatGPT 4o image generator

5 source articles · read the reporting →

Whole Foods uses heat map to track unionization risk at stores

Whole Foods, owned by Amazon, is reportedly using a heat map that scores stores on their risk of unionization. The system analyses metrics including local union membership, NLRB charges, employee compensation, diversity, and internal sentiment surveys. The tool is used to monitor and potentially prevent union organising efforts. Whole Foods stated it prefers a direct relationship with employees, while Amazon has a history of aggressively combating unionization.

Company involved
Whole Foods Market

1 source article · read the reporting →

WF-OYBVNA14 Feb 2024

Grab's surge pricing algorithm always adds fees, investigation finds

An investigation by the Pulitzer Center found that Grab's ride-hailing app in the Philippines always includes surge fees in its fares, even when wait times are long. Customers like Rica Torres reported rising costs without explanation. A complaint filed with the LTFRB in 2022 remains unresolved, and the regulator has not determined how the algorithm sets surge rates.

Company involved
Grab
AI system involved
Grab app

8 source articles · read the reporting →

WF-2MHEYD15 Dec 2014

Uber apologises for surge pricing during Sydney siege

During the 2014 Sydney Martin Place siege, Uber's surge pricing algorithm automatically raised fares by up to four times the normal rate as people tried to leave the area. The company faced heavy criticism on social media and later apologised, refunding affected customers and offering free rides. Uber acknowledged that not stopping surge pricing immediately was the wrong decision.

Company involved
Uber

7 source articles · read the reporting →

WF-6LKJQA1 Jan 2022

Instacart used AI to charge different customers different prices for same items

Instacart, a grocery delivery company, was found to have used AI pricing algorithms to charge some customers up to 23% more than others for identical products at the same location. Research by Groundwork Collaborative, Consumer Reports, and More Perfect Union, based on data from 437 shoppers, revealed price fluctuations averaging 7%. Instacart acquired the AI firm Eversight in 2022 and began experimenting with dynamic pricing. The company stated that the tests have ended.

Company involved
Instacart

6 source articles · read the reporting →

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