The record

Where automated decisions went wrong

Incidents gathered from public reporting around the world. Each one links to the articles it came from. None of it is a finding that anyone broke the law.

Reports people file about their own experience are not shown here and never will be without their agreement. Tell us what happened to you.

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92 incidents closest to “Revinate Marketing” · matched on meaning · public reporting

Momus Analytics' jury-selection algorithm criticised for racial bias

Momus Analytics, a legal technology company, uses machine learning to rank potential jurors for attorneys. Experts and researchers who reviewed the company's patent application say the algorithm relies on demographic characteristics such as race, which may violate constitutional prohibitions against discriminatory jury selection. The company claims its software has helped secure verdicts worth over $940 million, but did not respond to requests for comment.

Company involved
Momus Analytics
AI system involved
Momus

9 source articles · read the reporting →

Meta sues Voyager Labs for scraping Facebook and Instagram user data

Meta filed a legal action against Voyager Labs, alleging that the company used fake accounts and proprietary software to scrape user data from Facebook and Instagram. The scraping collected profile information, posts, friends lists, photos and comments. Meta disabled Voyager's accounts and sought a permanent injunction. The case was settled in December 2024, with Voyager agreeing to a permanent injunction and monetary payment.

Company involved
Voyager Labs

10 source articles · read the reporting →

Portland Metro ends Replica partnership over data privacy concerns

Portland Metro, an elected regional government in Oregon, ended its pilot project with movement data company Replica after a disagreement about data sharing. Portland Metro requested raw, disaggregated data, which Replica refused to provide, citing user privacy concerns. The partnership was terminated without payment.

Company involved
Portland Metro
AI system involved
Replica

10 source articles · read the reporting →

Kohler, BMW, MaxMara secretly collected customers' facial recognition data

During the 2021 CCTV 3·15 Gala, it was revealed that Kohler, BMW, and MaxMara stores had installed facial recognition cameras from vendors such as Wandianzhang and Youluoke. These cameras captured customers' facial data without their knowledge or consent, and the data was used to track customer visits and inform sales strategies. The systems were deployed in thousands of stores across China, collecting over 100 million facial records. The companies did not inform customers or obtain consent, violating Chinese privacy laws.

Company involved
Kohler (China) Investment Co., Ltd., ZhengTong Auto (BMW dealerships), MaxMara
AI system involved
Facial recognition cameras from Wandianzhang, Youluoke, Yaliang, Ruiwei

10 source articles · read the reporting →

FTC settles with Sitejabber over reviews from customers who had not received goods

The US Federal Trade Commission has charged Sitejabber, an AI-enabled review platform, with deceiving consumers by publishing ratings and reviews submitted at the point of purchase, before buyers had received or experienced the products. The FTC alleges this artificially inflated average ratings and review counts for its clients. Sitejabber has agreed to a proposed consent order prohibiting it from making such misrepresentations in the future.

Company involved
Sitejabber
AI system involved
Sitejabber

10 source articles · read the reporting →

WF-TI8TCF11 Nov 2022

CNET used AI to generate SEO articles

CNET, a technology news site, used an AI system to generate articles for search engine optimization. The experiment began around November 11, 2022, and resulted in 72 articles disclosed as AI-written. Google reportedly rewarded these pages with search traffic.

Company involved
CNET

10 source articles · read the reporting →

WF-IEVM2516 Mar 2021

Facebook Allowed Age-Targeted Credit Card Ads Violating Its Policy

The Markup found that four companies—Aspiration, Hometap, Chime, and Varo Bank—ran Facebook ads for credit cards and home equity loans that were targeted by age, excluding users under 25 or 35. This practice violates Facebook's own anti-discrimination policy and may violate the Equal Credit Opportunity Act and California's Unruh Civil Rights Act. Facebook did not respond to requests for comment, and some advertisers said they would review their ad targeting.

Company involved
Facebook
AI system involved
Facebook Ad Platform

9 source articles · read the reporting →

WF-YQ3F4O1 Nov 2015

Airbnb smart-pricing algorithm increased racial revenue gap, study finds

A study by Carnegie Mellon University found that Airbnb's smart-pricing algorithm increased the revenue gap between White and Black hosts, even though it narrowed the gap among hosts who adopted it. The algorithm, which sets daily prices automatically, was adopted by fewer Black hosts, so its suggested prices were closer to the optimum for White hosts. The researchers said the tool could reduce racial disparities only if more Black hosts adopted it.

Company involved
Airbnb
AI system involved
Airbnb smart-pricing algorithm

10 source articles · read the reporting →

WF-LBFMV812 Dec 2014

Amazon sellers lose thousands after RepricerExpress pricing glitch

A software glitch in RepricerExpress's automated repricing system caused products sold by Amazon sellers to be priced at 1p, leading to significant financial losses for the sellers. RepricerExpress apologised but did not offer compensation, while Amazon said it had reached out to affected sellers but many reported no response. Some sellers have instructed lawyers to take legal action against RepricerExpress and Amazon.

Company involved
RepricerExpress
AI system involved
RepricerExpress

10 source articles · read the reporting →

WF-VT0QB430 Dec 2024

Apple's Enhanced Visual Search raises privacy concerns over default data sharing

Apple's iOS 18 update introduced an 'Enhanced Visual Search' feature that automatically shares encrypted photo data with Apple to identify landmarks. The feature is enabled by default, requiring users to manually opt out, which has sparked privacy concerns. Critics argue it should be opt-in, given Apple's usual privacy standards. The article reports on the feature's design and the resulting debate, not on any specific harm to an individual.

Company involved
Apple
AI system involved
Enhanced Visual Search

5 source articles · read the reporting →

AI-generated travel guides flood Amazon, deceiving customers

AI-generated travel guides are flooding Amazon, allegedly written by scammers using AI to produce generic, low-quality content. Customers who purchase these guides receive poor information and feel defrauded. Amazon claims to enforce content guidelines but many such books remain on the platform.

Company involved
Amazon

8 source articles · read the reporting →

LINAGORA closes Lucie 7B after user mockery

LINAGORA, a French open-source software company, launched a beta version of its large language model Lucie 7B. The model was intended to be a transparent and ethical alternative to big tech AI. However, after users tested it and highlighted its shortcomings, the model was mocked online. LINAGORA subsequently closed the platform to address the issues and collect more data.

Company involved
LINAGORA
AI system involved
Lucie 7B

6 source articles · read the reporting →

WF-GK3GP51 Jan 2024

Good Daily operates AI-generated local news network without disclosure

Good Daily Inc., run by Matthew Henderson, operates hundreds of AI-generated local newsletters across the U.S. that aggregate and summarize news from local outlets. The newsletters use large language models without disclosing this to subscribers, and feature fabricated testimonials. Some readers reported being signed up without their consent. Local news outlets have criticized the network for not driving meaningful traffic and for undermining trust.

Company involved
Good Daily Inc.
AI system involved
Good Daily

3 source articles · read the reporting →

WF-MFXC8G1 Aug 2023

Amazon merchants complain about AI review summaries focusing on negatives

Amazon introduced an AI-powered feature to generate summaries of customer product reviews. Merchants reported that the AI inaccurately highlights negative feedback, even when only a small percentage of reviews are critical. The summaries may exaggerate negative themes, potentially harming sales. Amazon acknowledged the issue and said it is working to refine the technology based on seller feedback.

Company involved
Amazon
AI system involved
AI-powered review highlights

5 source articles · read the reporting →

WF-E48MLU24 Nov 2023

DevTernity conference cancelled after fake women speakers exposed

The DevTernity software developer conference was cancelled after allegations that organiser Eduards Sizovs added fake women speakers to the lineup. Sizovs admitted at least one profile, 'Anna Boyko', was an auto-generated 'demo persona' that appeared on the site by mistake. The conference was scheduled to begin December 7 but was called off after several speakers withdrew. Sizovs denied wrongdoing and said he had fixed the code and written a test to prevent a recurrence.

Company involved
DevTernity

9 source articles · read the reporting →

N-Tech.lab's FindFace used to identify St Petersburg metro passengers without consent

Egor Tsvetkov photographed passengers on the St Petersburg metro without their permission and used N-Tech.lab's facial recognition service FindFace to match their faces to public Vkontakte profiles. He published the results in an art project called 'Your Face is Big Data', saying he wanted to show how 'digital narcissism' can lead to stalking. Privacy advocates said the project was ethically problematic because the subjects had not consented and their identities were exposed. FindFace had been launched by N-Tech.lab in February 2016.

Company involved
N-Tech.lab
AI system involved
FindFace

8 source articles · read the reporting →

WF-Y7PFHY1 Jan 2024

Wacom responds to concerns about AI-generated images in marketing assets

Wacom acknowledged that it may have used AI-generated images in US marketing assets for the New Year. The company stated it purchased the images from a third-party vendor who indicated they were not AI-generated, and that it vetted them using online tools that also indicated they were not AI-generated. After community feedback raised doubts, Wacom discontinued the images and is reviewing its processes to prevent recurrence. The company attributed the incident to misleading vendor information and detection tool limitations.

Company involved
Wacom

10 source articles · read the reporting →

EvenUp AI errors in personal injury demand letters lead to scrutiny

EvenUp, a legal tech startup valued at $1 billion, uses AI to draft personal injury demand letters. Former employees revealed that the AI system frequently makes errors, including missing injuries and fabricating medical conditions. The company defends its hybrid approach with human oversight, but critics allege overpromised AI capabilities.

Company involved
EvenUp

6 source articles · read the reporting →

WF-VTF7UV1 Mar 2024

BBC used generative AI to draft Doctor Who promotional emails

The BBC used generative AI technology to help draft text for two promotional emails and mobile notifications for Doctor Who programming. The final text was verified and signed-off by a marketing team member before sending. The BBC stated it has no plans to repeat this practice.

Company involved
BBC
AI system involved
generative AI technology

9 source articles · read the reporting →

WF-9FPGGA31 May 2024

Adobe Stock offers AI-generated images inspired by Ansel Adams, violating its own ethics policy

The estate of Ansel Adams publicly criticised Adobe for offering AI-generated images on Adobe Stock that were 'inspired by' Adams' work, violating Adobe's own contributor terms that prohibit using artist names in prompts. Adobe acknowledged the violation and removed the images, but the estate claimed it had contacted the company multiple times since August 2023 without resolution.

Company involved
Adobe
AI system involved
Adobe Stock

4 source articles · read the reporting →

WF-14BFFD28 May 2024

Klarna CEO faces backlash for using AI to halve marketing team

Klarna CEO Sebastian Siemiatkowski tweeted that the company saved $10 million by using generative AI to reduce its in-house marketing team to half its previous size and cut external agency spending by 25%. The post sparked criticism on social media, with commenters calling the remarks 'ghoulish' and highlighting concerns about AI's impact on jobs. Klarna previously laid off 700 workers in 2022 and reduced headcount by 23% by end of 2023.

Company involved
Klarna
AI system involved
Midjourney, DALL-E, Adobe Firefly

6 source articles · read the reporting →

Delta uses AI from Fetcherr for domestic ticket pricing

Delta Air Lines is using generative AI from Fetcherr to determine some domestic flight prices, currently covering 3% of its network with plans to reach 20% by end of 2025. Democratic senators expressed concern that the AI could be used for individualized pricing based on personal data, leading to higher fares. Delta denies using personal data in pricing and states it complies with regulations. No actual harm has been reported.

Company involved
Delta Air Lines
AI system involved
Fetcherr

8 source articles · read the reporting →

WF-7KVN4615 Jul 2024

Sheerluxe's AI fashion editor Reem sparks backlash

Sheerluxe, a women's lifestyle publication, announced the hiring of an AI-generated fashion and lifestyle editor named Reem. The AI editor, depicted as an attractive Arab woman, was criticized for setting unobtainable beauty standards and for not hiring a real person of colour. Sheerluxe later apologized, stating that Reem is an AI-generated image only and not replacing a human role.

Company involved
Sheerluxe
AI system involved
Reem

6 source articles · read the reporting →

Thomson Reuters wins copyright lawsuit against AI startup Ross Intelligence

In 2020, Thomson Reuters filed a copyright lawsuit against legal AI startup Ross Intelligence, alleging that Ross reproduced materials from its Westlaw legal research service. In February 2025, a US District Court judge ruled in Thomson Reuters' favor, finding that Ross infringed copyright and that fair use did not apply. Ross Intelligence had shut down in 2021 due to litigation costs.

Company involved
Ross Intelligence
AI system involved
Ross Intelligence

4 source articles · read the reporting →

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